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    MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

    MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

    Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

    Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

    Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

    Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

    SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

    SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

    MSP demands Donald Trump pay up to cover costs of policing for Scottish visit

    MSP demands Donald Trump pay up to cover costs of policing for Scottish visit

    Glasgow domestic waste sent to Spain as part of SNP council recycling drive

    Glasgow domestic waste sent to Spain as part of SNP council recycling drive

    Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

    Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

    Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

    Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

    Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

    Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

    Donald Trump diary reveals exact time he will arrive in Scotland

    Donald Trump diary reveals exact time he will arrive in Scotland

    Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

    Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

    System must work to protect public as report finds chances missed with Southport killer

    System must work to protect public as report finds chances missed with Southport killer

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    • Business

      Salesforce boss Marc Benioff joins Weev.

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      Inflation rises again to new 40-year high

      Inflation rises again to new 40-year high

      Bank of England hikes interest rates to 1.25%

      Bank of England hikes interest rates to 1.25%

      Hiring activity in Scotland slows amid steep decline in staff availability

      Hiring activity in Scotland slows amid steep decline in staff availability

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

    • Sports
      Kieron Bowie touted for Rangers transfer if key hurdle can be cleared

      Kieron Bowie touted for Rangers transfer if key hurdle can be cleared

      Raging Fabrizio Romano fires back at fan for branding him a ‘fraud’

      Raging Fabrizio Romano fires back at fan for branding him a ‘fraud’

      Scotland’s plunging coefficient faces threat from Sweden as Champions League abyss awaits

      Scotland’s plunging coefficient faces threat from Sweden as Champions League abyss awaits

      Rangers brutally mocked by Belgian big mouth as rebuilding Brugge told UCL rivals aren’t ‘serious’

      Rangers brutally mocked by Belgian big mouth as rebuilding Brugge told UCL rivals aren’t ‘serious’

      Jamie Vardy handed Celtic transfer pitch as two deals reach endgame

      Jamie Vardy handed Celtic transfer pitch as two deals reach endgame

      Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

      Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

      Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

      Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

      Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

      Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

      Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

      Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

      Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

      Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

      Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

      Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

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      • Technology
        Shoppers leave Sky for ‘easy to use’ TV recorder that lets you watch telly for free

        Shoppers leave Sky for ‘easy to use’ TV recorder that lets you watch telly for free

        Google Pixel 10 pre-orders go live with up to £700 off from Sky, O2, Amazon and EE

        Google Pixel 10 pre-orders go live with up to £700 off from Sky, O2, Amazon and EE

        Tech fans say ‘brilliant fit’ £18 noise cancelling earbuds work ‘as well as Apple Airpods’

        Tech fans say ‘brilliant fit’ £18 noise cancelling earbuds work ‘as well as Apple Airpods’

        Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

        Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

        Apple fans rush to buy MacBook for only £99 after 54% price slash

        Apple fans rush to buy MacBook for only £99 after 54% price slash

      • Health
        Jessie J postpones UK tour and cancels US gigs amid ongoing cancer battle

        Jessie J postpones UK tour and cancels US gigs amid ongoing cancer battle

        Boots protein powder shoppers say ‘takes away cravings and cuts bloating’

        Boots protein powder shoppers say ‘takes away cravings and cuts bloating’

        Changing the way you walk could help knee arthritis and delay surgery

        Changing the way you walk could help knee arthritis and delay surgery

        Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

        Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

        Tesco recalls popular beauty and skincare product over nasty infection risk

        Tesco recalls popular beauty and skincare product over nasty infection risk

      • Entertainment
        DWP warning to people on State Pension, PIP or other benefits using a mobile phone

        DWP warning to people on State Pension, PIP or other benefits using a mobile phone

        DWP urges people in their 60s to check State Pension age before changes start next year

        DWP urges people in their 60s to check State Pension age before changes start next year

        ‘Attractive’ £100 fire pit that’s ideal for long summer nights drops to £44

        ‘Attractive’ £100 fire pit that’s ideal for long summer nights drops to £44

        Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

        Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

        Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

        Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

      • Life Style
      • Travel
      • Education
        The top state schools in Wales for GCSE results

        The top state schools in Wales for GCSE results

        Cardiff releases GCSE grades as city schools beat Wales-wide results

        Cardiff releases GCSE grades as city schools beat Wales-wide results

        Swansea schools beat Wales average for A-level results

        Swansea schools beat Wales average for A-level results

        Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

        Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

        Schoolgirl achieved something incredible and made everyone proud

        Schoolgirl achieved something incredible and made everyone proud

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      • Home
      • World
      • News
      • Politics
        MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

        MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

        Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

        Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

        Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

        Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

        SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

        SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

        MSP demands Donald Trump pay up to cover costs of policing for Scottish visit

        MSP demands Donald Trump pay up to cover costs of policing for Scottish visit

        Glasgow domestic waste sent to Spain as part of SNP council recycling drive

        Glasgow domestic waste sent to Spain as part of SNP council recycling drive

        Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

        Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

        Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

        Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

        Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

        Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

        Donald Trump diary reveals exact time he will arrive in Scotland

        Donald Trump diary reveals exact time he will arrive in Scotland

        Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

        Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

        System must work to protect public as report finds chances missed with Southport killer

        System must work to protect public as report finds chances missed with Southport killer

        Trending Tags

        • Business

          Salesforce boss Marc Benioff joins Weev.

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          Inflation rises again to new 40-year high

          Inflation rises again to new 40-year high

          Bank of England hikes interest rates to 1.25%

          Bank of England hikes interest rates to 1.25%

          Hiring activity in Scotland slows amid steep decline in staff availability

          Hiring activity in Scotland slows amid steep decline in staff availability

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

        • Sports
          Kieron Bowie touted for Rangers transfer if key hurdle can be cleared

          Kieron Bowie touted for Rangers transfer if key hurdle can be cleared

          Raging Fabrizio Romano fires back at fan for branding him a ‘fraud’

          Raging Fabrizio Romano fires back at fan for branding him a ‘fraud’

          Scotland’s plunging coefficient faces threat from Sweden as Champions League abyss awaits

          Scotland’s plunging coefficient faces threat from Sweden as Champions League abyss awaits

          Rangers brutally mocked by Belgian big mouth as rebuilding Brugge told UCL rivals aren’t ‘serious’

          Rangers brutally mocked by Belgian big mouth as rebuilding Brugge told UCL rivals aren’t ‘serious’

          Jamie Vardy handed Celtic transfer pitch as two deals reach endgame

          Jamie Vardy handed Celtic transfer pitch as two deals reach endgame

          Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

          Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

          Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

          Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

          Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

          Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

          Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

          Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

          Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

          Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

          Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

          Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Trending Tags

          • Technology
            Shoppers leave Sky for ‘easy to use’ TV recorder that lets you watch telly for free

            Shoppers leave Sky for ‘easy to use’ TV recorder that lets you watch telly for free

            Google Pixel 10 pre-orders go live with up to £700 off from Sky, O2, Amazon and EE

            Google Pixel 10 pre-orders go live with up to £700 off from Sky, O2, Amazon and EE

            Tech fans say ‘brilliant fit’ £18 noise cancelling earbuds work ‘as well as Apple Airpods’

            Tech fans say ‘brilliant fit’ £18 noise cancelling earbuds work ‘as well as Apple Airpods’

            Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

            Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

            Apple fans rush to buy MacBook for only £99 after 54% price slash

            Apple fans rush to buy MacBook for only £99 after 54% price slash

          • Health
            Jessie J postpones UK tour and cancels US gigs amid ongoing cancer battle

            Jessie J postpones UK tour and cancels US gigs amid ongoing cancer battle

            Boots protein powder shoppers say ‘takes away cravings and cuts bloating’

            Boots protein powder shoppers say ‘takes away cravings and cuts bloating’

            Changing the way you walk could help knee arthritis and delay surgery

            Changing the way you walk could help knee arthritis and delay surgery

            Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

            Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

            Tesco recalls popular beauty and skincare product over nasty infection risk

            Tesco recalls popular beauty and skincare product over nasty infection risk

          • Entertainment
            DWP warning to people on State Pension, PIP or other benefits using a mobile phone

            DWP warning to people on State Pension, PIP or other benefits using a mobile phone

            DWP urges people in their 60s to check State Pension age before changes start next year

            DWP urges people in their 60s to check State Pension age before changes start next year

            ‘Attractive’ £100 fire pit that’s ideal for long summer nights drops to £44

            ‘Attractive’ £100 fire pit that’s ideal for long summer nights drops to £44

            Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

            Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

            Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

            Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

          • Life Style
          • Travel
          • Education
            The top state schools in Wales for GCSE results

            The top state schools in Wales for GCSE results

            Cardiff releases GCSE grades as city schools beat Wales-wide results

            Cardiff releases GCSE grades as city schools beat Wales-wide results

            Swansea schools beat Wales average for A-level results

            Swansea schools beat Wales average for A-level results

            Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

            Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

            Schoolgirl achieved something incredible and made everyone proud

            Schoolgirl achieved something incredible and made everyone proud

          • Real Estate
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          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
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          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

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