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    Glasgow domestic waste sent to Spain as part of SNP council recycling drive

    Glasgow domestic waste sent to Spain as part of SNP council recycling drive

    Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

    Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

    Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

    Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

    Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

    Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

    Donald Trump diary reveals exact time he will arrive in Scotland

    Donald Trump diary reveals exact time he will arrive in Scotland

    Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

    Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

    System must work to protect public as report finds chances missed with Southport killer

    System must work to protect public as report finds chances missed with Southport killer

    NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

    NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

    Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

    Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

    Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

    Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

    Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

    Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

    Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

    Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

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    • Business

      Salesforce boss Marc Benioff joins Weev.

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      Inflation rises again to new 40-year high

      Inflation rises again to new 40-year high

      Bank of England hikes interest rates to 1.25%

      Bank of England hikes interest rates to 1.25%

      Hiring activity in Scotland slows amid steep decline in staff availability

      Hiring activity in Scotland slows amid steep decline in staff availability

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

    • Sports
      Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

      Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

      Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

      Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

      Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

      Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

      Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

      Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

      Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

      Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

      Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

      Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

      Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

      Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

      Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

      Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

      Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

      Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

      Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

      Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

      Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

      Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

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      • Technology
        Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

        Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

        Apple fans rush to buy MacBook for only £99 after 54% price slash

        Apple fans rush to buy MacBook for only £99 after 54% price slash

        Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

        Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

        Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

        Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

        ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

        ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

      • Health
        Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

        Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

        Tesco recalls popular beauty and skincare product over nasty infection risk

        Tesco recalls popular beauty and skincare product over nasty infection risk

        ‘I used old-fashioned method to lose 4stone after microwave incident’

        ‘I used old-fashioned method to lose 4stone after microwave incident’

        Donald Trump medical condition diagnosed as US President suffers swollen legs

        Donald Trump medical condition diagnosed as US President suffers swollen legs

        Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

        Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

      • Entertainment
        Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

        Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

        Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

        Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

        Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

        Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

        Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

        Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

        DWP boss defends welfare reform changes after PIP plans put on hold

        DWP boss defends welfare reform changes after PIP plans put on hold

      • Life Style
      • Travel
      • Education
        Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

        Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

        Schoolgirl achieved something incredible and made everyone proud

        Schoolgirl achieved something incredible and made everyone proud

        Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

        Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

        Vocational skills to be offered at new secondary school in Swansea

        Vocational skills to be offered at new secondary school in Swansea

        Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

        Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

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      • Home
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      • Politics
        Glasgow domestic waste sent to Spain as part of SNP council recycling drive

        Glasgow domestic waste sent to Spain as part of SNP council recycling drive

        Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

        Scots selling counterfeit goods less likely to face prosecution as conviction rate plummets

        Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

        Librarian cuts at Glasgow schools will ‘rob kids of opportunities’ as SNP Government urged to intervene

        Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

        Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

        Donald Trump diary reveals exact time he will arrive in Scotland

        Donald Trump diary reveals exact time he will arrive in Scotland

        Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

        Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

        System must work to protect public as report finds chances missed with Southport killer

        System must work to protect public as report finds chances missed with Southport killer

        NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

        NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

        Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

        Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

        Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

        Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

        Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

        Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

        Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

        Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

        Trending Tags

        • Business

          Salesforce boss Marc Benioff joins Weev.

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          Inflation rises again to new 40-year high

          Inflation rises again to new 40-year high

          Bank of England hikes interest rates to 1.25%

          Bank of England hikes interest rates to 1.25%

          Hiring activity in Scotland slows amid steep decline in staff availability

          Hiring activity in Scotland slows amid steep decline in staff availability

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

        • Sports
          Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

          Etienne Youte breaks cover as Celtic issued Jakob Breum red flag before key transfer deadline

          Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

          Lyall Cameron slammed for ‘disrespect’ as Rangers new boy comes under fire for Dundee ‘jibes’

          Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

          Celtic risk blowing £1.6m transfer windfall as defensive duo head out on loan – Parkhead news bulletin

          Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

          Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

          Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

          Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

          Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

          Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

          Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

          Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

          Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

          Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

          Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

          Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

          Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

          Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

          Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

          Trending Tags

          • Technology
            Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

            Tech fans rush to buy £30 Acer Chromebook tablet that is ‘perfect for work and play’

            Apple fans rush to buy MacBook for only £99 after 54% price slash

            Apple fans rush to buy MacBook for only £99 after 54% price slash

            Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

            Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

            Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

            Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

            ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

            ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

          • Health
            Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

            Nicotine pouches packaged like kid’s sweets sold in Glasgow shop

            Tesco recalls popular beauty and skincare product over nasty infection risk

            Tesco recalls popular beauty and skincare product over nasty infection risk

            ‘I used old-fashioned method to lose 4stone after microwave incident’

            ‘I used old-fashioned method to lose 4stone after microwave incident’

            Donald Trump medical condition diagnosed as US President suffers swollen legs

            Donald Trump medical condition diagnosed as US President suffers swollen legs

            Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

            Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

          • Entertainment
            Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

            Triple drawer air fryer that ‘cooks to perfection’ gets £40 price slash in limited time sale

            Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

            Sainsbury’s ‘gorgeous’ £25 jacket shoppers say is ‘good for all weather’

            Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

            Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

            Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

            Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

            DWP boss defends welfare reform changes after PIP plans put on hold

            DWP boss defends welfare reform changes after PIP plans put on hold

          • Life Style
          • Travel
          • Education
            Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

            Of the 67 paramedics trained in Wales this year, only 20 have been given jobs

            Schoolgirl achieved something incredible and made everyone proud

            Schoolgirl achieved something incredible and made everyone proud

            Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

            Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

            Vocational skills to be offered at new secondary school in Swansea

            Vocational skills to be offered at new secondary school in Swansea

            Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

            Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

          • Real Estate
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          Parable: Pioneering Storytelling in Brand Communication

          by Amina
          November 23, 2023
          in Press Release
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          Transforming Brands with Compelling Narratives

          What is Parable? – Defining the Art of Brand Storytelling

          At its heart, Parable is an innovative communications agency specialising in blending the art of high-quality television storytelling with strategic brand communication. Founded in London in 2017, Parable has quickly become a leader in the realm of branded content, renowned for transforming corporate messages into captivating stories.

          Utilising a unique combination of narrative-driven film and television production techniques, Parable crafts compelling content that resonates deeply with audiences. Their expertise lies in turning brand objectives into powerful visual narratives, thereby elevating brand experiences and creating lasting emotional connections with consumers.

          Crafting Stories that Resonate and Engage

          Parable’s distinct approach is rooted in the belief that the most effective way to communicate a brand’s message is through stories that engage, inspire, and connect. Whether it’s through documentary-style films, immersive live events, or innovative digital content, Parable excels at creating narratives that not only convey a brand’s message but also embody its ethos and values. By doing so, they transform traditional brand communication into an art form, engaging audiences on a deeper level and creating a lasting impact.

          Leadership That Inspires and Innovates

          David Wise, the co-founder and guiding force, brings over a quarter-century of experience in narrative-driven factual television. Wise’s journey is marked by significant roles at The Garden Productions and Jamie Oliver’s TV production company, Fresh One. Under his stewardship, Parable has not only flourished but also reinvented how stories are told in the corporate world.

          Joining him in this mission is Jonathan Rudd, the creative director, whose award-winning prowess in documentaries and drama has been instrumental in Parable’s creative journey. Helen Collerton, as the head of strategic partnerships, has been pivotal in blending primetime television production expertise with innovative brand partnerships, adding a unique dimension to Parable’s storytelling prowess.

          Parable’s Unique Approach to Storytelling

          In the increasingly crowded space of branded communications, Parable stands out as an exciting innovator. The company’s philosophy is built on the belief that the heart of effective communication lies in the power of a story well told. This approach involves a deep understanding of emotional narratives combined with a keen sense of brand strategy, resulting in content that captivates and engages.

          From live shows and hybrid events to high-quality films, Parable has mastered the art of delivering messages in a way that resonates deeply with audiences. Their collaboration with brands such as Google, SAP, and Red Bull showcases their ability to craft stories that are not just heard but felt.

          A Showcase of Achievements and Accolades

          Parable’s journey is marked by numerous accolades, reflecting its commitment to excellence in storytelling. Awards like the Sheffield Documentary Festival Audience Award and the Limina Creative VR Award are testaments to Parable’s skill in crafting narratives that strike a chord with audiences and critics. These accolades are not just trophies but symbols of Parable’s relentless pursuit of storytelling perfection.

          Client Testimonials – The Voice of Success

          The impact of Parable’s work is best articulated by its clients. From Google Ads to Madame Tussauds and SAP, the feedback is unanimous – Parable excels in understanding and achieving business objectives through creative storytelling. The significant increase in engagement metrics post-collaboration with Parable and the glowing client testimonials are clear indicators of the transformative effect of their work.

          Mission and Values: The Heart of Parable

          Parable is more than a company; it is an organisation on a mission. A mission to revolutionise brand communications through the power of storytelling. This mission is underpinned by core values of creativity, quality, trust, and an unwavering commitment to excellence. Parable’s dedication to these values is evident in every project they undertake, ensuring that each story told is not just seen but remembered.

          Parable’s Vision for the Future

          Looking ahead, Parable is committed to maintaining its position at the forefront of brand storytelling. As the landscape of brand communication continues to evolve, Parable is dedicated to staying ahead of the curve, constantly innovating, and pushing the boundaries of what is possible in storytelling. Their goal is not just to be part of the conversation but to lead it, shaping the future of brand communication with every story they tell.

          Engage with Parable’s Storytelling Journey

          To learn more about Parable’s innovative approach to brand storytelling, follow their journey on social media platforms: Instagram (@parable_works), Facebook (Parable Works), and LinkedIn (Parable).

           

           

           

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