Samsung has launched a more affordable model of its Galaxy smartphone range that’s earned high praise from Android fans.
Samsung’s Galaxy A37 is a budget-friendly alternative to the Galaxy S26.
Samsung has unveiled a cheaper Galaxy smartphone that’s up for grabs with a pennies-per-day launch deal. The tech giant says it is making ‘intelligent innovation and premium mobile experiences’ accessible for more people with the Samsung Galaxy A37.
This budget-friendly handset offers advanced features for a fraction of the cost of the flagship Galaxy S series, with AI-powered technology, a triple-lens camera and a powerful Octa-core processor. It comes after Samsung’s newest Galaxy A27 5G addition to its budget range of devices.
Mobiles.co.uk have released several double data deals that start at £14.99 per month for the 256GB model. Among the standout options are 500GB for £22.99 and £9 upfront or £14.99 per month and £169 upfront, the latter of which works out at roughly 48p per day.
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Both deals are on 24-month contracts with iD Mobile, which also come with unlimited UK minutes and texts, plus roaming in 50 destinations. A caveat is that iD Mobile customers will see their bills increase during the minimum term, with a £14.99 plan rising to £16.79 from April 2027 and £18.59 from April 2028.
Sky Mobile has unveiled its rival Galaxy A37 deal at £15 per month and £12 upfront. However, while it works out cheaper than Mobiles.co.uk, it runs for 36 months and provides a smaller 100MB data allowance.
Get Samsung’s Galaxy A37 for 48p per day
Mobiles.co.uk customers can pick up Samsung’s new Galaxy A37 for the equivalent of 48p per day.
For those preferring to buy their tech outright, Amazon is offering the 128GB and 256GB models for £349 (was £399) and £399 (was £459) respectively. Samsung’s Galaxy A37 boasts a 6.7” Super AMOLED display with a slim and sleek design and a choice of four colours: Awesome Lavender, Awesome White, Awesome Charcoal and Awesome Greygreen.
It’s designed with a long-lasting battery that Samsung says can last for two days on a single charge, as well as an IP68 water-resistance rating and ‘advanced’ 50MP AI-enhanced camera. This is optimised for nighttime photos, with HDR video support and automatically enhanced image quality.
There’s also a host of innovative features, including Google Circle to Search and Object Eraser. Samsung will roll out security updates to the Galaxy A37 for up to six generations of Android updates, plus up to six years of Security and Maintenance releases to protect from threats.
While no reviews for the Samsung Galaxy A37 are available at Mobiles.co.uk, it’s achieved an impressive 4.8-star rating at Samsung’s website. Here, shoppers have hailed it as the ‘best budget phone on the market’.
One says: “Best budget phone on the market. The camera is fantastic, and the fluidity of the screen is par to none for the same price. I tried Circle to Search, and it’s amazing how a single circle can open up a whole new world of shopping and marketing.”
Another says: “The display is bright and smooth, the battery easily lasts all day, and the performance is fast enough for everyday use, gaming and streaming. The camera quality is also surprisingly good, especially in daylight. For the price, this device offers excellent value and performs better than expected.”
However, while a third shopper awarded the Galaxy A37 five stars, they also felt it had a downside, saying: “The camera performs nicely in daylight, though low-light photos could be better. Good value for the price.”
While this five-star review says: “Everything about this says next-level smartphone. The camera is genuinely impressive – especially the nightography mode that captures sharp, vibrant shots even in low light. Add the brighter display and super-fast charging, and it becomes the perfect device for people who live through photos, reels, and memories.”
