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    System must work to protect public as report finds chances missed with Southport killer

    System must work to protect public as report finds chances missed with Southport killer

    NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

    NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

    Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

    Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

    Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

    Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

    Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

    Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

    Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

    Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

    How the Scottish MPs voted in the assisted dying debate

    How the Scottish MPs voted in the assisted dying debate

    Former Labour MP calls for party to ditch ‘rigged’ voting system

    Former Labour MP calls for party to ditch ‘rigged’ voting system

    Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

    Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

    SNP rebels plot to oust John Swinney as party leader after Hamilton by-election loss

    SNP rebels plot to oust John Swinney as party leader after Hamilton by-election loss

    Anas Sarwar should not expect to oust John Swinney yet, says polling guru

    Anas Sarwar should not expect to oust John Swinney yet, says polling guru

    Keir Starmer says he will not support a second independence referendum as Prime Minister

    Keir Starmer says he will not support a second independence referendum as Prime Minister

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      Salesforce boss Marc Benioff joins Weev.

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      Inflation rises again to new 40-year high

      Inflation rises again to new 40-year high

      Bank of England hikes interest rates to 1.25%

      Bank of England hikes interest rates to 1.25%

      Hiring activity in Scotland slows amid steep decline in staff availability

      Hiring activity in Scotland slows amid steep decline in staff availability

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

    • Sports
      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

      Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

      Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

      Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

      Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

      Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

      Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

      Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

      Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

      Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

      Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

      The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

      The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

      Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

      Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

      I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

      I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

      Punters dramatically lose faith in Rory McIlroy in wake of his astonishingly honest US Open confession

      Punters dramatically lose faith in Rory McIlroy in wake of his astonishingly honest US Open confession

      ‘I still always visit Sir Alex Ferguson’s house – even though he branded me a Big Time Charlie’

      ‘I still always visit Sir Alex Ferguson’s house – even though he branded me a Big Time Charlie’

      The £17m reason Celtic won’t sit still this transfer window as Brendan Rodgers learns painful lesson

      The £17m reason Celtic won’t sit still this transfer window as Brendan Rodgers learns painful lesson

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        Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

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        ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

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        Argos offers free QLED TVs with one simple deal – how to get yours today

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        Everyone to get mobile phone alert as sirens sound for 10 seconds

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        Brain dead pregnant woman’s family issue update after baby cut from her body

        French chef shares ‘simplest ever’ one pot cake recipe ready in under an hour

        French chef shares ‘simplest ever’ one pot cake recipe ready in under an hour

      • Entertainment
        DWP boss defends welfare reform changes after PIP plans put on hold

        DWP boss defends welfare reform changes after PIP plans put on hold

        People on highest PIP could see payments rise to nearly £800 each month from next April

        People on highest PIP could see payments rise to nearly £800 each month from next April

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        Home Bargains’ ‘soft’ £30 coat looks ‘just like’ £175 Dryrobe version

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        Amazon’s most wished for sun lounger drops below £90 ahead of Prime Day

        Former DWP employee warns of two-tier State Pension payments for older people

        Former DWP employee warns of two-tier State Pension payments for older people

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        Vocational skills to be offered at new secondary school in Swansea

        Vocational skills to be offered at new secondary school in Swansea

        Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

        Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

        Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

        Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

        Pupil referral unit that takes children kicked out of school gets flawless Estyn report

        Pupil referral unit that takes children kicked out of school gets flawless Estyn report

        Exam bosses accused of ‘patronising’ Wales and students in Welsh GCSE paper

        Exam bosses accused of ‘patronising’ Wales and students in Welsh GCSE paper

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        System must work to protect public as report finds chances missed with Southport killer

        System must work to protect public as report finds chances missed with Southport killer

        NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

        NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

        Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

        Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

        Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

        Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

        Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

        Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

        Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

        Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

        How the Scottish MPs voted in the assisted dying debate

        How the Scottish MPs voted in the assisted dying debate

        Former Labour MP calls for party to ditch ‘rigged’ voting system

        Former Labour MP calls for party to ditch ‘rigged’ voting system

        Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

        Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

        SNP rebels plot to oust John Swinney as party leader after Hamilton by-election loss

        SNP rebels plot to oust John Swinney as party leader after Hamilton by-election loss

        Anas Sarwar should not expect to oust John Swinney yet, says polling guru

        Anas Sarwar should not expect to oust John Swinney yet, says polling guru

        Keir Starmer says he will not support a second independence referendum as Prime Minister

        Keir Starmer says he will not support a second independence referendum as Prime Minister

        Trending Tags

        • Business

          Salesforce boss Marc Benioff joins Weev.

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          Inflation rises again to new 40-year high

          Inflation rises again to new 40-year high

          Bank of England hikes interest rates to 1.25%

          Bank of England hikes interest rates to 1.25%

          Hiring activity in Scotland slows amid steep decline in staff availability

          Hiring activity in Scotland slows amid steep decline in staff availability

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

        • Sports
          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

          Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

          Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

          Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

          Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

          Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

          Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

          Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

          Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

          Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

          The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

          The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

          Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

          Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

          I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

          I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

          Punters dramatically lose faith in Rory McIlroy in wake of his astonishingly honest US Open confession

          Punters dramatically lose faith in Rory McIlroy in wake of his astonishingly honest US Open confession

          ‘I still always visit Sir Alex Ferguson’s house – even though he branded me a Big Time Charlie’

          ‘I still always visit Sir Alex Ferguson’s house – even though he branded me a Big Time Charlie’

          The £17m reason Celtic won’t sit still this transfer window as Brendan Rodgers learns painful lesson

          The £17m reason Celtic won’t sit still this transfer window as Brendan Rodgers learns painful lesson

          Trending Tags

          • Technology
            Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

            Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

            ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

            ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

            Argos offers free QLED TVs with one simple deal – how to get yours today

            Argos offers free QLED TVs with one simple deal – how to get yours today

            Everyone to get mobile phone alert as sirens sound for 10 seconds

            Everyone to get mobile phone alert as sirens sound for 10 seconds

            Lenovo IdeaPad laptop praised for everyday use and affordable price

            Lenovo IdeaPad laptop praised for everyday use and affordable price

          • Health
            Donald Trump medical condition diagnosed as US President suffers swollen legs

            Donald Trump medical condition diagnosed as US President suffers swollen legs

            Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

            Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

            Scientists just found a sugar switch that ‘protects your brain from Alzheimer’s’

            Scientists just found a sugar switch that ‘protects your brain from Alzheimer’s’

            Brain dead pregnant woman’s family issue update after baby cut from her body

            Brain dead pregnant woman’s family issue update after baby cut from her body

            French chef shares ‘simplest ever’ one pot cake recipe ready in under an hour

            French chef shares ‘simplest ever’ one pot cake recipe ready in under an hour

          • Entertainment
            DWP boss defends welfare reform changes after PIP plans put on hold

            DWP boss defends welfare reform changes after PIP plans put on hold

            People on highest PIP could see payments rise to nearly £800 each month from next April

            People on highest PIP could see payments rise to nearly £800 each month from next April

            Home Bargains’ ‘soft’ £30 coat looks ‘just like’ £175 Dryrobe version

            Home Bargains’ ‘soft’ £30 coat looks ‘just like’ £175 Dryrobe version

            Amazon’s most wished for sun lounger drops below £90 ahead of Prime Day

            Amazon’s most wished for sun lounger drops below £90 ahead of Prime Day

            Former DWP employee warns of two-tier State Pension payments for older people

            Former DWP employee warns of two-tier State Pension payments for older people

          • Life Style
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          • Education
            Vocational skills to be offered at new secondary school in Swansea

            Vocational skills to be offered at new secondary school in Swansea

            Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

            Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

            Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

            Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

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            Pupil referral unit that takes children kicked out of school gets flawless Estyn report

            Exam bosses accused of ‘patronising’ Wales and students in Welsh GCSE paper

            Exam bosses accused of ‘patronising’ Wales and students in Welsh GCSE paper

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          three ways Ruben Amorim can rebuild the club’s identity and get back to winning ways

          by BP Author
          November 23, 2024
          in World
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          The last 11 years have been a pretty bleak period for Manchester United. Supporters seeking a return to the glory days of manager Sir Alex Ferguson have been left sorely disappointed by a succession of managers (and players).

          The club’s start to the 2024-2025 Premier League season has been its worst ever. And after the sacking of Erik ten Hag, all eyes are on new head coach Ruben Amorim.

          One key problem Amorim faces is re-building the fractured sense of identity around Manchester United since Ferguson left in 2013. Research shows that a team’s sense of identity is vital. It is unifying and an important part of sporting success.

          Research also shows that a strong team identity is related to greater levels of confidence, resilience, effort and performance – all qualities which have been somewhat lacking at Manchester United over the last few seasons. Amorim will need to try and rebuild a strong identity if he wants to be successful.

          Indeed, plenty of evidence suggests that strong leadership is one of the key requirements for creating a sense of “us”. And leaders who create strong team identities are perceived more favourably, including being more likely to be supported and more able to influence others.

          So will Amorim be successful? Can he build a winning identity at Manchester United, which players and fans will connect with? Here are three key areas that he needs to address.

          1. Collective language

          One simple but effective way to build shared identity and connection is to use collective language – terms like “we” and “us”. Research has demonstrated that political leaders who used those words regularly won elections more often than those who used them more sparingly.

          In an interview after being appointed, Amorim did the same, repeatedly referring to Manchester United as a collective group that he was a part of. At the time he had not even taken a training session with the team – but he showed a clear understanding of the need to say the right words.

          2. Looking back

          Creating a strong team identity for the present and future is helped by understanding the past. Research shows that when a group embraces its history, this can lead to a stronger emotional attachment and an increased sense of belonging.

          Again, Amorim has shown signs that he appreciates this. He has spoken not just about the club’s bulging trophy cabinet, but also the Munich air disaster of 1958 which killed 23 people, including eight Manchester United players.

          The new head coach said players arriving at the club should learn about its history in the same way, by taking an official tour of Old Trafford. “You see the trophies, you see the tragedy that we have as a club,” he said. “I think this is very important to do.”

          3. Style and play

          One of the criticisms often levelled at ten Hag was the lack of any clear identity in the way the team played. They didn’t seem to have a style or plan that everyone stuck to.

          Amorim’s clear playing philosophy at his last team – Sporting Lisbon – includes a more dynamic, energetic playing style, and a commitment to a system which involves a focus on high pressing and possession.

          Ruben Amorim.
          Winning identity?
          EPA-EFE/JOSÉ SENA GOULÃO

          However, there will need to be flexibility to ensure the playing philosophy aligns with Manchester United’s identity – put simply, he will need to win while playing attractive football. Amorim is aware of this.

          Commenting on the need to adapt the style he implemented at Sporting, he said: “We cannot transport one reality to another. United cannot play the way we [Sporting] play, they cannot be so defensive.”

          Central to developing this playing identity will be Amorim’s ability to embed it in practice. Evidence highlights that such an approach leads to greater effort and motivation from athletes.

          Reports from Amorim’s first training session with his new squad of players suggests he was quick to impose his footballing philosophy. Footage released demonstrated a clear focus on improving players’ work rate and chasing back after losing the ball.

          But a training session is one thing. Dealing with the pressure of being in charge of one of the biggest football clubs in the world is something else entirely. Yet if Amorim can get Manchester United playing well and winning matches, it will delight fans, and be something that Sir Alex Ferguson himself can identify with.



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