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    Rachel Reeves decision to axe two-child benefit cap would impact millions of Scottish families

    Rachel Reeves decision to axe two-child benefit cap would impact millions of Scottish families

    Anas Sarwar’s woes are about to get worse but Labour still has path to victory

    Anas Sarwar’s woes are about to get worse but Labour still has path to victory

    Seagull summit goes ahead days after SNP minister was forced to quit in row over feathered menaces

    Seagull summit goes ahead days after SNP minister was forced to quit in row over feathered menaces

    Scotland becoming more intolerant amid immigration debate, warns Humza Yousaf

    Scotland becoming more intolerant amid immigration debate, warns Humza Yousaf

    Alexander Dennis to continue bus building in Scotland as SNP Government offers £4m furlough scheme

    Alexander Dennis to continue bus building in Scotland as SNP Government offers £4m furlough scheme

    Peter Mandelson facing sacking calls by SNP over links to paedophile Jeffrey Epstein

    Peter Mandelson facing sacking calls by SNP over links to paedophile Jeffrey Epstein

    Greyhound racing set for total ban in Scotland after ministers back MSP’s bill

    Greyhound racing set for total ban in Scotland after ministers back MSP’s bill

    MSPs should ‘go through vetting’ to be alone with kids after Colin Smyth charges

    MSPs should ‘go through vetting’ to be alone with kids after Colin Smyth charges

    MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

    MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

    Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

    Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

    Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

    Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

    SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

    SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

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      Inflation rises again to new 40-year high

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      Hiring activity in Scotland slows amid steep decline in staff availability

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      Brendan Rodgers knows my one Celtic regret but he’s the best I’ve worked under and a true perfectionist

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      Hearts chief demands ‘calm’ amid Rangers pile on as Celtic title tilt sparks knowing warning

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      Ex Man Utd star faces prison for failure to pay child maintenance

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      Dermot Desmond to ‘take a lead’ in Celtic fan row and ditch golden rule for first time in three years

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      Raging Ally McCoist slaughters Rangers chiefs for ‘unacceptable’ sin

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      Mikel Arteta claim about Ange Postecoglou rings louder than ever as Arsenal boss tosses rivalry aside

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      Chris Sutton reacts to ‘misguided’ Celtic transfer declaration as UEFA spending cap claim torpedoed

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      Union Bears torch Green Brigade gear as Celtic ultras targeted by gloating Rangers rivals

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      Kieron Bowie touted for Rangers transfer if key hurdle can be cleared

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      Raging Fabrizio Romano fires back at fan for branding him a ‘fraud’

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      Scotland’s plunging coefficient faces threat from Sweden as Champions League abyss awaits

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        Rachel Reeves decision to axe two-child benefit cap would impact millions of Scottish families

        Rachel Reeves decision to axe two-child benefit cap would impact millions of Scottish families

        Anas Sarwar’s woes are about to get worse but Labour still has path to victory

        Anas Sarwar’s woes are about to get worse but Labour still has path to victory

        Seagull summit goes ahead days after SNP minister was forced to quit in row over feathered menaces

        Seagull summit goes ahead days after SNP minister was forced to quit in row over feathered menaces

        Scotland becoming more intolerant amid immigration debate, warns Humza Yousaf

        Scotland becoming more intolerant amid immigration debate, warns Humza Yousaf

        Alexander Dennis to continue bus building in Scotland as SNP Government offers £4m furlough scheme

        Alexander Dennis to continue bus building in Scotland as SNP Government offers £4m furlough scheme

        Peter Mandelson facing sacking calls by SNP over links to paedophile Jeffrey Epstein

        Peter Mandelson facing sacking calls by SNP over links to paedophile Jeffrey Epstein

        Greyhound racing set for total ban in Scotland after ministers back MSP’s bill

        Greyhound racing set for total ban in Scotland after ministers back MSP’s bill

        MSPs should ‘go through vetting’ to be alone with kids after Colin Smyth charges

        MSPs should ‘go through vetting’ to be alone with kids after Colin Smyth charges

        MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

        MSP Colin Smyth denies hiding secret camera in Scottish Parliament toilet

        Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

        Labour MP blasts ‘coked-up yobbery’ of far right protestors as she hits out at ‘disaster’ of asylum hotels

        Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

        Blow for Scottish Conservatives as MSP quits party in protest at ‘reactionary politics’

        SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

        SNP Government ‘failing stroke patients’ as average treatment waiting time over two hours

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        • Business

          Salesforce boss Marc Benioff joins Weev.

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          Inflation rises again to new 40-year high

          Inflation rises again to new 40-year high

          Bank of England hikes interest rates to 1.25%

          Bank of England hikes interest rates to 1.25%

          Hiring activity in Scotland slows amid steep decline in staff availability

          Hiring activity in Scotland slows amid steep decline in staff availability

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

        • Sports
          Brendan Rodgers knows my one Celtic regret but he’s the best I’ve worked under and a true perfectionist

          Brendan Rodgers knows my one Celtic regret but he’s the best I’ve worked under and a true perfectionist

          Hearts chief demands ‘calm’ amid Rangers pile on as Celtic title tilt sparks knowing warning

          Hearts chief demands ‘calm’ amid Rangers pile on as Celtic title tilt sparks knowing warning

          Ex Man Utd star faces prison for failure to pay child maintenance

          Ex Man Utd star faces prison for failure to pay child maintenance

          Dermot Desmond to ‘take a lead’ in Celtic fan row and ditch golden rule for first time in three years

          Dermot Desmond to ‘take a lead’ in Celtic fan row and ditch golden rule for first time in three years

          Raging Ally McCoist slaughters Rangers chiefs for ‘unacceptable’ sin

          Raging Ally McCoist slaughters Rangers chiefs for ‘unacceptable’ sin

          Mikel Arteta claim about Ange Postecoglou rings louder than ever as Arsenal boss tosses rivalry aside

          Mikel Arteta claim about Ange Postecoglou rings louder than ever as Arsenal boss tosses rivalry aside

          Chris Sutton reacts to ‘misguided’ Celtic transfer declaration as UEFA spending cap claim torpedoed

          Chris Sutton reacts to ‘misguided’ Celtic transfer declaration as UEFA spending cap claim torpedoed

          Union Bears torch Green Brigade gear as Celtic ultras targeted by gloating Rangers rivals

          Union Bears torch Green Brigade gear as Celtic ultras targeted by gloating Rangers rivals

          Kieron Bowie touted for Rangers transfer if key hurdle can be cleared

          Kieron Bowie touted for Rangers transfer if key hurdle can be cleared

          Raging Fabrizio Romano fires back at fan for branding him a ‘fraud’

          Raging Fabrizio Romano fires back at fan for branding him a ‘fraud’

          Scotland’s plunging coefficient faces threat from Sweden as Champions League abyss awaits

          Scotland’s plunging coefficient faces threat from Sweden as Champions League abyss awaits

          Rangers brutally mocked by Belgian big mouth as rebuilding Brugge told UCL rivals aren’t ‘serious’

          Rangers brutally mocked by Belgian big mouth as rebuilding Brugge told UCL rivals aren’t ‘serious’

          Trending Tags

          • Technology
            ‘Compact’ power bank that is ‘perfect for on the go’ drops to £29 in limited time deal

            ‘Compact’ power bank that is ‘perfect for on the go’ drops to £29 in limited time deal

            Sky Mobile throws in £210 freebies with Samsung’s new £9 Apple iPad rival

            Sky Mobile throws in £210 freebies with Samsung’s new £9 Apple iPad rival

            NASA announces breakthrough discovery suggesting life on Mars

            NASA announces breakthrough discovery suggesting life on Mars

            Sir James Dyson unveils new AI robot vacuum in a bid to help households to clean with ease

            Sir James Dyson unveils new AI robot vacuum in a bid to help households to clean with ease

            Shoppers leave Sky for ‘easy to use’ TV recorder that lets you watch telly for free

            Shoppers leave Sky for ‘easy to use’ TV recorder that lets you watch telly for free

          • Health
            NHS doctor shares common mistake people make at GP appointments

            NHS doctor shares common mistake people make at GP appointments

            ‘Our son, 18, died when curly hair hid deadly disease – now we’re taking action’

            ‘Our son, 18, died when curly hair hid deadly disease – now we’re taking action’

            Scottish siblings diagnosed with the same terminal illness that killed their dad

            Scottish siblings diagnosed with the same terminal illness that killed their dad

            Signs of depression in later life and how to recognise them, according to experts

            Signs of depression in later life and how to recognise them, according to experts

            Jessie J postpones UK tour and cancels US gigs amid ongoing cancer battle

            Jessie J postpones UK tour and cancels US gigs amid ongoing cancer battle

          • Entertainment
            Debenhams cuts price of ‘beautiful’ £845 watch perfect for Christmas gifting to £99

            Debenhams cuts price of ‘beautiful’ £845 watch perfect for Christmas gifting to £99

            Next shoppers ‘absolutely love’ £34 teddy fleece that’s ‘very cosy’

            Next shoppers ‘absolutely love’ £34 teddy fleece that’s ‘very cosy’

            UK watchdog issues new car finance update on possible £1,100 compensation payout due next year

            UK watchdog issues new car finance update on possible £1,100 compensation payout due next year

            New update on calls for monthly State Pension payments of £2,344 for people over 60

            New update on calls for monthly State Pension payments of £2,344 for people over 60

            Jet2 announce new check-in change for Scots travellers

            Jet2 announce new check-in change for Scots travellers

          • Life Style
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          • Education
            Welsh council explains how and when schools will search pupils for weapons

            Welsh council explains how and when schools will search pupils for weapons

            Best universities in Wales and the UK named in prestigious rankings

            Best universities in Wales and the UK named in prestigious rankings

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            Primary schools in one part of Wales propose big change for parents

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            International students warned of deportation if they overstay their visa

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          CNS promotes Aker BioMarine marine biological business in China

          by BP Author
          October 30, 2024
          in Press Release
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          China News Service (CNS) issued an article here on Monday to report Norwegian biotechnology company Aker BioMarine to promote its marine biological business in China

          In a modest corner of the 1st CIIE in 2018, Aker BioMarine, alongside other small and medium-sized enterprises, displayed its krill oil products on a shared table. At the time, the Norwegian biotechnology company could not have imagined that this small booth would open the door to major opportunities for its future growth.

          Big Potential from a Small Booth

          According to the article, Aker BioMarine is dedicated to the sustainable development and utilization of marine biological resources. The company officially entered the Chinese market in 2015, gradually establishing a foothold by collaborating with Chinese clients and business partners, as well as participating in various industry expos.

          To Aker BioMarine’s surprise, their debut at the 2018 CIIE was an immediate success. Not only did their visibility increase, but partnerships with local companies also accelerated, and their market share in China began to grow.

          Ren Yunli, director of the Gourmet Expo, live-streams at the Norwegian Seafood Pavilion during the 6th CIIE.
          Ren Yunli, director of the Gourmet Expo, live-streams at the Norwegian Seafood Pavilion during the 6th CIIE. [Photo / Norwegian Seafood Council]
          Aker BioMarine quickly realized that CIIE was more than just a large-scale exhibition—it was a dynamic platform. Here, they could not only showcase their products and technologies but also foster meaningful partnerships, promote idea exchange, and drive innovation. Additionally, the extensive exposure provided by CIIE proved invaluable for small and medium-sized enterprises (SMEs) looking to raise brand awareness and build trust with potential Chinese partners.

          Since their first appearance at CIIE, Aker BioMarine has consistently attended the event, sending teams of marketing, sales, and technical experts every year. They carefully design their booth and meticulously plan their participation, showcasing their innovative products and commitment to sustainability, said the CNS article.

          At the 5th CIIE, Aker BioMarine hosted a special seminar on “sustainable utilization of marine resources and a healthy future.” By the 6th edition of the expo, the company had secured its own 60-square- meter booth, signed strategic cooperation agreements with nearly 30 clients, and supported seven live-streamed events, and setting new sales records for krill oil products through these broadcasts.

          The journey from “sharing a table” to “owning a 60-square-meter booth” has shown Aker BioMarine the immense potential of the Chinese market, the CNS article said.

          Mastering “Secret Code”

          Unlike Aker BioMarine, which has been a “regular attendee” at the CIIE, the Norwegian Seafood Council made its debut at the 5th edition of the expo, according to the article.

          Though a novice, the Norwegian Seafood Council quickly found a foothold, presenting under the theme “Norway, the Seafood Nation”. By the 6th CIIE, they had already mastered the “traffic secret” for gaining attention. They invited Ren Yunli, a well-known food blogger, to live- stream directly from the “Norwegian Seafood Pavilion”.

          The live-streamed dishes included a Norwegian Arctic shrimp and mango Thai-style salad, a Norwegian salmon and avocado potato light salad, a Shanghai-style braised Norwegian Arctic cod, and an oil-free crispy Norwegian mackerel grilled Yunnan-style, the article added.

          The food blogger’s creative approach to cooking various types of fish showcased the delicious flavor of Norwegian seafood, while also revealing the many ways Norwegian seafood is making its way to Chinese dining tables.

          A representative from the Norwegian Seafood Council stated, “CIIE is not only a platform for showcasing Norway’s high-quality seafood, but also an important platform for enhancing international exchange and deepening Sino-Norwegian cooperation in seafood trade. We hope to leverage the CIIE’s influence to further boost interest in seafood trade between Norway and China, strengthening cooperation and ties to meet the growing demand of Chinese consumers for premium seafood.”

          For the 7th CIIE in 2024, the Norwegian Seafood Council has refined its participation strategy. This time, it will be part of the Norwegian National Pavilion, aiming for a deeper understanding of the Chinese market.

          With the spillover effects of the CIIE, the Norwegian Seafood Council quickly turned the “CIIE heat” into “trade heat”, said the CNS article.

          Exhibits at the Norwegian Seafood Pavilion at the 6th CIIE. [Photo / Norwegian Seafood Council]
          According to the latest data released by the Norwegian Seafood Council, as of July 2024, Norway exported approximately 89,856 tons of seafood to China, representing a 14% year-on-year increase, with a total export value of 4.87 billion Norwegian kroner (approximately 3.3 billion RMB). Among these exports, Norwegian salmon performed particularly well, with 26,876 tons shipped to China, generating 2.85 billion Norwegian kroner (approximately 1.9 billion RMB) in revenue.

          Sigmund Bjørgo, director of the Norwegian Seafood Council, highlighted that in 2023, China was the fastest-growing market for Atlantic salmon consumption worldwide, with total consumption reaching 108,128 tons—an increase of 32,597 tons, or 43%, making China the 8th largest Atlantic salmon market globally. Moreover, China is currently the largest consumer of Atlantic salmon in Asia, consuming more than twice the amount compared to the second-largest market, Japan.

          Becoming a “CIIE Recommender”

          According to CNS article, Norway’s Prime Minister Jonas Gahr Støre had firsthand experience with the surging popularity of Norwegian seafood in the Chinese market. On the evening of September 10, 2024, during his visit to China, Støre made an appearance at the Shanghai East Hongqiao Center. After a brief tour, he donned a blue apron and personally promoted Norwegian seafood. Holding a tray, he invited guests to try Norwegian salmon and mackerel, enthusiastically saying, “Try it, it’s very fresh.”

          Støre expressed his desire to export the freshest seafood to China and his hope to collaborate with relevant Chinese authorities to eliminate all barriers that make these products expensive for consumers, said article.

          By participating in the CIIE, Norwegian organizations such as Aker BioMarine and the Norwegian Seafood Council have reaped significant rewards, prompting Norway’s official efforts to encourage more Norwegian companies and products to participate in future CIIEs.

          On May 13, 2024, the 7th CIIE Norway Promotional Event was held in Oslo. It was the first time that a CIIE promotional event had been hosted in Norway, and it was warmly received by the local community.

          During the event, data revealed that nearly 30 Norwegian companies participated in the 6th CIIE, marking a record high in both the number of participating companies and total exhibition space.

          Wang Liming, a representative from Aker BioMarine, acted as a “CIIE Recommender” at the promotional event, strongly encouraging Norwegian companies to participate in future CIIEs.

          Ole Henaes, at the Norwegian Pro- motional Event of the 7th CIIE. [Photo / Norwegian Seafood Council]
          According to CNS article, Ole Henaes, Regional Director of Innovation Norway Asia and the Middle East, remarked that an increasing number of Norwegian businesses are engaging in trade and investment with China, with ongoing collaborations between companies from both nations in fields such as clean energy and seafood. He emphasized that the CIIE is an excellent platform for showcasing the latest products and technologies, fostering cooperation, and facilitating exchanges. Innovation Norway remains committed to promoting Norwegian products on the international stage, including in China, and will continue to organize businesses to participate in future CIIEs to help Norwegian companies expand their presence in the Chinese market.

           

          Contact Information:

          Organization: China News Service

          Contact Person: Mr. Yulong Li

          Phone Number:+8615982225939

          Email: [email protected]

           

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