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    SNP complain about Reform’s ‘race-baiting’ advert on Scottish Labour leader Anas Sarwar

    SNP complain about Reform’s ‘race-baiting’ advert on Scottish Labour leader Anas Sarwar

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    Two Israeli embassy staff shot dead in Washington DC, sparking massive anti-terror response

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    Reform chief rules out IndyRef and claims party will be second biggest in Scotland

    Scotland being held back by chronic shortage of housing with calls for 25,000 new builds a year

    Scotland being held back by chronic shortage of housing with calls for 25,000 new builds a year

    Keeping Royal Family in Scotland ‘can no longer be justified’, claims Patrick Harvie

    Keeping Royal Family in Scotland ‘can no longer be justified’, claims Patrick Harvie

    Reform UK defeat Labour in crunch by-election by six votes after recount

    Reform UK defeat Labour in crunch by-election by six votes after recount

    Labour Government accused of ‘closing down’ Aberdeen over oil and gas jobs and ‘betrayal’ on GB Energy

    Labour Government accused of ‘closing down’ Aberdeen over oil and gas jobs and ‘betrayal’ on GB Energy

    Donald Trump dream of bringing Open Championship back to Turnberry is about more than golf

    Donald Trump dream of bringing Open Championship back to Turnberry is about more than golf

    Nigel Farage says Reform would prefer SNP to win next Holyrood election instead of Labour

    Nigel Farage says Reform would prefer SNP to win next Holyrood election instead of Labour

    SNP and Labour race for Hamilton ‘too close to call’ as parties set for crunch by-election

    SNP and Labour race for Hamilton ‘too close to call’ as parties set for crunch by-election

    Rapist Isla Bryson ‘is a woman’ says Green by-election candidate in Clydebank

    Rapist Isla Bryson ‘is a woman’ says Green by-election candidate in Clydebank

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    Rogue landlords face two years in prison under crackdown plan at Holyrood

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      Inflation rises again to new 40-year high

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      Bank of England hikes interest rates to 1.25%

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      Hiring activity in Scotland slows amid steep decline in staff availability

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      Mathias Kvistgaarden waves Brondby farewell but Celtic hit with transfer blow as boss throws spanner in works

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      How a ferry and a forklift helped Celtic boss Brendan Rodgers reach the top as SFWA Manager of the Year relives his journey

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      How Celtic fans can still land Aberdeen Scottish Cup Final tickets as second chance emerges

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      Ante Palaversa tells Aberdeen pals how they can turn Rangers atmosphere early as Jimmy Thelin message revealed

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      Kieran Tierney hit by brutal takedown as Arsenal star ‘finds his level’ at Celtic

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      Alan Brazil risks wrath of Celtic fans as he fears Tottenham or Leeds United await Brendan Rodgers

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      Daizen Maeda and a forgotten transfer as Celtic top boy sold to best teams on planet like a superstar signing

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      Neil Critchley admits new Hearts signing is injured as he reveals plan to get him up and running for Tynecastle arrival

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      Celtic squad revealed as Brendan Rodgers looks for edge factor sorely missing to force Rangers’ hand

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        School leaders want to see more fines for parents to tackle major problem

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        Children were violently attacked in a school and college – this is the response

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        Second private school in Wales faces closure as pupil numbers fall

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        Strike action at Cardiff University called off

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        Welsh universities ‘must work harder’ to attract local teenagers

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        SNP complain about Reform’s ‘race-baiting’ advert on Scottish Labour leader Anas Sarwar

        SNP complain about Reform’s ‘race-baiting’ advert on Scottish Labour leader Anas Sarwar

        Two Israeli embassy staff shot dead in Washington DC, sparking massive anti-terror response

        Two Israeli embassy staff shot dead in Washington DC, sparking massive anti-terror response

        Reform chief rules out IndyRef and claims party will be second biggest in Scotland

        Reform chief rules out IndyRef and claims party will be second biggest in Scotland

        Scotland being held back by chronic shortage of housing with calls for 25,000 new builds a year

        Scotland being held back by chronic shortage of housing with calls for 25,000 new builds a year

        Keeping Royal Family in Scotland ‘can no longer be justified’, claims Patrick Harvie

        Keeping Royal Family in Scotland ‘can no longer be justified’, claims Patrick Harvie

        Reform UK defeat Labour in crunch by-election by six votes after recount

        Reform UK defeat Labour in crunch by-election by six votes after recount

        Labour Government accused of ‘closing down’ Aberdeen over oil and gas jobs and ‘betrayal’ on GB Energy

        Labour Government accused of ‘closing down’ Aberdeen over oil and gas jobs and ‘betrayal’ on GB Energy

        Donald Trump dream of bringing Open Championship back to Turnberry is about more than golf

        Donald Trump dream of bringing Open Championship back to Turnberry is about more than golf

        Nigel Farage says Reform would prefer SNP to win next Holyrood election instead of Labour

        Nigel Farage says Reform would prefer SNP to win next Holyrood election instead of Labour

        SNP and Labour race for Hamilton ‘too close to call’ as parties set for crunch by-election

        SNP and Labour race for Hamilton ‘too close to call’ as parties set for crunch by-election

        Rapist Isla Bryson ‘is a woman’ says Green by-election candidate in Clydebank

        Rapist Isla Bryson ‘is a woman’ says Green by-election candidate in Clydebank

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        Rogue landlords face two years in prison under crackdown plan at Holyrood

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          Salesforce boss Marc Benioff joins Weev.

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          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          Inflation rises again to new 40-year high

          Inflation rises again to new 40-year high

          Bank of England hikes interest rates to 1.25%

          Bank of England hikes interest rates to 1.25%

          Hiring activity in Scotland slows amid steep decline in staff availability

          Hiring activity in Scotland slows amid steep decline in staff availability

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

        • Sports
          Mathias Kvistgaarden waves Brondby farewell but Celtic hit with transfer blow as boss throws spanner in works

          Mathias Kvistgaarden waves Brondby farewell but Celtic hit with transfer blow as boss throws spanner in works

          World A-listers go nuts for Ange as Roy Keane drops the mic, McCoist breaks down barriers and Salah keeps receipts

          World A-listers go nuts for Ange as Roy Keane drops the mic, McCoist breaks down barriers and Salah keeps receipts

          How a ferry and a forklift helped Celtic boss Brendan Rodgers reach the top as SFWA Manager of the Year relives his journey

          How a ferry and a forklift helped Celtic boss Brendan Rodgers reach the top as SFWA Manager of the Year relives his journey

          How Celtic fans can still land Aberdeen Scottish Cup Final tickets as second chance emerges

          How Celtic fans can still land Aberdeen Scottish Cup Final tickets as second chance emerges

          Ante Palaversa tells Aberdeen pals how they can turn Rangers atmosphere early as Jimmy Thelin message revealed

          Ante Palaversa tells Aberdeen pals how they can turn Rangers atmosphere early as Jimmy Thelin message revealed

          Kieran Tierney hit by brutal takedown as Arsenal star ‘finds his level’ at Celtic

          Kieran Tierney hit by brutal takedown as Arsenal star ‘finds his level’ at Celtic

          Scott McTominay picks out incredible favourite Napoli nickname as swooning team-mate stunned by the golden guy

          Scott McTominay picks out incredible favourite Napoli nickname as swooning team-mate stunned by the golden guy

          Alan Brazil risks wrath of Celtic fans as he fears Tottenham or Leeds United await Brendan Rodgers

          Alan Brazil risks wrath of Celtic fans as he fears Tottenham or Leeds United await Brendan Rodgers

          Daizen Maeda and a forgotten transfer as Celtic top boy sold to best teams on planet like a superstar signing

          Daizen Maeda and a forgotten transfer as Celtic top boy sold to best teams on planet like a superstar signing

          Neil Critchley admits new Hearts signing is injured as he reveals plan to get him up and running for Tynecastle arrival

          Neil Critchley admits new Hearts signing is injured as he reveals plan to get him up and running for Tynecastle arrival

          Celtic squad revealed as Brendan Rodgers looks for edge factor sorely missing to force Rangers’ hand

          Celtic squad revealed as Brendan Rodgers looks for edge factor sorely missing to force Rangers’ hand

          How to watch Arsenal vs Real Madrid for FREE: Live stream, TV channel, ref and Champions League team news

          How to watch Arsenal vs Real Madrid for FREE: Live stream, TV channel, ref and Champions League team news

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            Experts issue warning to households that have certain type of toaster

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            Amazon slashes 52% off ‘brilliant’ Samsung Tablet now only £80 in limited time deal

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            Amazon Tech Week Sale sees £100 off Apple Watch, LG Smart TV down 45% and more

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            Sky flash sale cuts TV and Netflix pack with double broadband speed to record low price

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            Get free AI keyboard with ‘crisp and clear’ Samsung Galaxy Tab in huge Sky deal

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            One surprising food ‘you should eat 3 times a week’ to lower heart disease risk

            Women thought she had a sore neck – then was diagnosed with cancer

            Women thought she had a sore neck – then was diagnosed with cancer

            ‘I lost 3stone and 5 dress sizes with weight loss jabs but there’s a big drawback’

            ‘I lost 3stone and 5 dress sizes with weight loss jabs but there’s a big drawback’

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            Test your brain health with 30-point cognitive exercise taken by Donald Trump

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            Teen diagnosed with inoperable brain tumour after being sent home from school with headache

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            Pensioners claiming new health benefit could get payment decision in one week

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            Scots react to American called Scotland and whether name is ‘cool or just dumb’

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            New update on DWP plans to ‘monitor’ bank accounts to stop benefit fraud

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            Children were violently attacked in a school and college – this is the response

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            Welsh universities ‘must work harder’ to attract local teenagers

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          Even mild face blindness can cause serious difficulties in daily life – new study

          by BP Author
          May 1, 2025
          in World
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          Have you ever been ignored by someone you knew when you bumped into them in the street or at an event? If so, you probably thought they were being rude. But they might have face blindness – a condition officially known as developmental prosopagnosia.

          In a new study my colleagues and I conducted, 29 adults with face blindness revealed the daily challenges they face. Ten of the participants said they could not reliably recognise immediate family members, and 12 couldn’t recognise closest friends in out-of-context or unexpected encounters. Yet many felt it was socially difficult to admit these struggles.

          One of the participants didn’t recognise her husband of 30 years when he unexpectedly came to pick her up from the airport. Another described how “when I am off work for a week and come back it’s really hard to figure out who is who”.

          Although public awareness of face blindness is low, there is a high chance that you already know someone with face recognition difficulties. Around one in 50 people have developmental prosopagnosia, a lifelong condition that causes severe face recognition difficulties despite otherwise normal vision, IQ and memory.

          Researchers usually describe not being able to recognise close friends and family as a “severe” form of prosopagnosia, but our new study – conducted with a colleague at Dartmouth College in the US – shows that even people classified as having “mild” prosopagnosia can have serious difficulties in daily life. This suggests that prosopagnosia diagnosis should consider real-life experiences, not just lab tests.

          Most face-blind participants who took part in the research had tried various strategies to recognise people. However, these methods required huge mental effort and often didn’t work. For example, keeping detailed notes, or even spreadsheets, with descriptions and cues about people they have met. Or mentally trying to associate a name with a personally distinctive feature.

          However, participants admitted their strategies were often “exhausting” and were particularly difficult to use at work when they were busy, concentrating on a task, or because colleagues wore uniforms or similar work clothing.

          Some prosopagnosics said they used unusual ways to recognise others, for example, by smell. Another said that worrying about a face distracted them, so they found it more helpful to look at people from behind to work out who they were.

          Prosopagnosics told researchers how their condition caused them considerable difficulties at school, at work and in everyday social situations. Two-thirds of the prosopagnosics said they could recognise fewer than ten familiar faces. Previous research suggests most adults recognise around 5,000 faces, so this difference is huge.

          A widespread worry among people with face blindness was being misjudged as rude, uncaring, or even “a bit dim” by others who didn’t understand the condition. This concern often led to social anxiety and reduced self-confidence in social situations.

          A common coping strategy was to avoid social gatherings or to deliberately keep social circles small to limit the number of faces people had to try and learn. But these strategies sometimes had a downside.

          Looking back on their lives, some people felt that their face recognition difficulties had left them socially isolated, or with “poorly developed” social skills because they hadn’t mixed much with others while growing up.

          Prosopagnosics were asked what they thought future research into face blindness should focus on. Their top priority was improved awareness and understanding that this condition exists and how it affects people. They thought this was particularly important for employers, schools and medical staff – but also for the general public.

          The research found that many simple things could make life much easier for people with face recognition difficulties. Providing large name badges at events and conferences is a simple but helpful adjustment.

          Participants said they found it a huge relief when meetings started with a round of introductions, the chair always addressed people by name, or they were given seating plans. Hot desking causes problems, so keeping a regular seating plan in a workplace or classroom can help face-blind people learn who usually sits where.

          People in a business meeting.
          Prosopagnosics found it helpful when meetings started with introductions.
          Stefan Dahl Langstrup/Alamy Stock Photo

          If you are meeting a face-blind friend, sending a quick message beforehand to let them know what you are wearing and exactly where you are sitting can also help.

          A form of neurodivergence

          My colleagues and I believe that developmental prosopagnosia should be considered a type of neurodivergence. This term describes someone whose brain works differently from what is considered typical. It usually includes people with autism, ADHD, dyslexia and dyspraxia.

          Recognising face blindness as a form of neurodivergence isn’t just about awareness, it’s about dignity, inclusion and making everyday life easier for thousands of people.



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