Compass is the mass media that has entered the world for the umpteenth time cryptoafter a few years ago there was Republica. Compass sells his best journalistic photos through NFT enrichment by using crypto Tezos (XTZ), but why?
BY: Vincent Sitepu
Editor-in-Chief of Blockchainmedia.id
Republika can be said as a mass media in Indonesia, which for the first time was still in the realm of crypto through NFT which represented JPG image files of their newspaper designs.
Although the NFT sale was considered a success, it was still ambiguous in terms of the authenticity of ownership, because the Republika account at an NFT store was not verified. Moreover, NFT is actually easy to replicate on different blockchains, because the bitmap images are actually easy to download. We have discussed this in full on this pageincluded in the “case” of painting NFT Governor of West Java.
Now Compass has a special and similar project at NFT, which represents some of his best photojournalism. Kompas calls the project a “Curated Photo Narrative (NFT).
“The Curated Photo Narration is a curation of the works of Kompas Daily photographers in the form of a digital collection. In the first release, this project carries the theme of Loka/Masa, by displaying 57 photos recorded by 19 photographers from 2003-2018. Compass on the project’s official website: nft.kompas.id.
Compass Sell Photos Use Crypto This
So that collectors can own the NFT, Kompas sells it at the NFT store Objkt.com under the name “Kompas Harian” with a payment instrument in the form of crypto Tezos (XTZ). This can be verified directly on the Kompas NFT page and directed directly to the page on Objkt.com.
“Through Loka/Masa, 57 photos were released as digital collectibles through the Tezos network, one of the blockchains with a fairly developed photography scene. The photos can be collected through the Objkt.com workshop or through the dailykompas.art link, “said Compass.
However, it is always unavoidable to try to replicate the NFT photos, because the Bitmap images that have been published in Objkt.comvery easy to download and publish in the form of another NFT and different blockchain system.
Even in the case of NFT Republica in OpenSea, the same images can be published into new NFTs in the same NFT store.
Above all, in terms of marketing strategy and brand strengthening, Compass with NFT remains to be commended, because it is able to keep pace with new technological developments.
The reason is, it is only because of blockchain technology that transparency of every transaction can be achieved from beginning to end. Proficiat, Compass! [ps]