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    Andy Burnham says closer ties with EU would boost Scots businesses and grow UK economy

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    Scots invited to share their views on John Swinney plan to slash number of councils

    Scots invited to share their views on John Swinney plan to slash number of councils

    Scottish Labour is ready to talk with the SNP to deliver more support for households this winter

    Scottish Labour is ready to talk with the SNP to deliver more support for households this winter

    SNP £2 bus fare cap punches ‘significant hole’ in ScotRail budget as passengers ditch trains

    SNP £2 bus fare cap punches ‘significant hole’ in ScotRail budget as passengers ditch trains

    Most Scots doubt Nicola Sturgeon denials over Peter Murrell embezzlement

    Most Scots doubt Nicola Sturgeon denials over Peter Murrell embezzlement

    John Healey paves the way for early general election but long winter lies ahead for Labour

    John Healey paves the way for early general election but long winter lies ahead for Labour

    Jackdaw gas field to supply Scots homes within weeks as Andy Burnham pledges to ‘bring down bills’

    Jackdaw gas field to supply Scots homes within weeks as Andy Burnham pledges to ‘bring down bills’

    SNP slams ‘despicable’ benefits advice websites conning vulnerable Scots out of cash

    SNP slams ‘despicable’ benefits advice websites conning vulnerable Scots out of cash

    Andy Burnham says he wants to ‘move beyond constitutional questions’ on Scotland visit

    Andy Burnham says he wants to ‘move beyond constitutional questions’ on Scotland visit

    Andy Burnham says closer ties with EU would boost Scots businesses and grow UK economy

    Andy Burnham says closer ties with EU would boost Scots businesses and grow UK economy

    John Swinney plan to slash health boards and merge councils could cause ‘decade of distraction’

    John Swinney plan to slash health boards and merge councils could cause ‘decade of distraction’

    ‘Michael Marra is the best street fighter Scottish Labour has’

    ‘Michael Marra is the best street fighter Scottish Labour has’

    Leaders must back this vital industry as BP puts North Sea business up for sale

    Leaders must back this vital industry as BP puts North Sea business up for sale

  • Business

    Salesforce boss Marc Benioff joins Weev.

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    What is a virtual office and why you need one in Central London – Your Company Formations Ltd

    Inflation rises again to new 40-year high

    Inflation rises again to new 40-year high

    Bank of England hikes interest rates to 1.25%

    Bank of England hikes interest rates to 1.25%

    Hiring activity in Scotland slows amid steep decline in staff availability

    Hiring activity in Scotland slows amid steep decline in staff availability

    Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

    Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

  • Sports
    Celtic see Gvidas Gineitis test unwritten transfer rule after irked agent ‘stung’ by Torino exit collapse

    Celtic see Gvidas Gineitis test unwritten transfer rule after irked agent ‘stung’ by Torino exit collapse

    Hearts injury relief just around the corner as Wouter Vrancken earmarks 6 stars for Jambos return

    Hearts injury relief just around the corner as Wouter Vrancken earmarks 6 stars for Jambos return

    Scotland to win international tug of war race as U21s swoop for ex St Mirren starlet

    Scotland to win international tug of war race as U21s swoop for ex St Mirren starlet

    Falkirk 2 Celtic 0 LIVE reaction as Martin O’Neill sees pressure crank up after shocker from the champions

    Falkirk 2 Celtic 0 LIVE reaction as Martin O’Neill sees pressure crank up after shocker from the champions

    Age old Celtic and Rangers debate rages as defection theory given brutal Hotline reality check

    Age old Celtic and Rangers debate rages as defection theory given brutal Hotline reality check

    Rangers vs St Johnstone LIVE! Latest updates from the huge Premiership showdown at Ibrox

    Rangers vs St Johnstone LIVE! Latest updates from the huge Premiership showdown at Ibrox

    Former Hearts scout and kitman John Harvey passes away as tributes paid to son of ex Tynecastle boss

    Former Hearts scout and kitman John Harvey passes away as tributes paid to son of ex Tynecastle boss

    Benjamin Nygren refuses to buy Celtic excuses as he can’t answer key question amid packed Parkhead schedule

    Benjamin Nygren refuses to buy Celtic excuses as he can’t answer key question amid packed Parkhead schedule

    Liam Scales insists Celtic have a point to prove against Benfica as shock Euro win is the benchmark

    Liam Scales insists Celtic have a point to prove against Benfica as shock Euro win is the benchmark

    Inside Sir Alex Ferguson’s trip to Rangers HQ as Derek McInnes uses priceless sounding board once again

    Inside Sir Alex Ferguson’s trip to Rangers HQ as Derek McInnes uses priceless sounding board once again

    Transfer news LIVE as Rangers and Celtic plus Hearts, Aberdeen and Hibs eye signings

    Transfer news LIVE as Rangers and Celtic plus Hearts, Aberdeen and Hibs eye signings

    Scott McKenna to Rangers transfer intel leaked by Derek McInnes insider amid centre back crisis

    Scott McKenna to Rangers transfer intel leaked by Derek McInnes insider amid centre back crisis

  • Technology
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    GTA 6 launch deal sees PS5 edition drop below £49 as pre-load goes live

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    Apple fans ‘hurry’ to bag first iPhone 18 Pro Black Friday deals

    Police Scotland issues ‘housebreaking’ alert as people urged to prepare for October 25

    Police Scotland issues ‘housebreaking’ alert as people urged to prepare for October 25

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    Alert to Brits as Google Cloud outage affects Bank of Scotland, Royal Mail and HSBC

    FREE thriller eBooks with this weekend’s Daily Record and Sunday Mail newspapers

    FREE thriller eBooks with this weekend’s Daily Record and Sunday Mail newspapers

  • Health
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    Where can you donate blood as NHS Scotland issues ‘first ever’ Amber Alert

    Scottish farmers urged to get free NHS flu jab to stop creation of ‘new virus’

    Scottish farmers urged to get free NHS flu jab to stop creation of ‘new virus’

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    Subtle signs your beloved pet dog is in pain that can be ‘easy to miss’

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    Vaccine to no longer be used after deaths and hospitalisations

    Dad’s dental appointment for numb mouth led to devastating terminal cancer diagnosis

    Dad’s dental appointment for numb mouth led to devastating terminal cancer diagnosis

  • Entertainment
    B&M’s £5 item to prevent heat loss as British Gas shares ‘get ready’ winter checklist

    B&M’s £5 item to prevent heat loss as British Gas shares ‘get ready’ winter checklist

    ‘I tried cooking steak in the air fryer and it’s better than using a frying pan for two reasons’

    ‘I tried cooking steak in the air fryer and it’s better than using a frying pan for two reasons’

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    Food reviewer tries Greggs’ new Christmas menu and doesn’t recommend 1 item

    Full list of benefits and extra financial support for people with a disability

    Full list of benefits and extra financial support for people with a disability

    Stationery chain with more than 400 stores to close another Scots branch on this date

    Stationery chain with more than 400 stores to close another Scots branch on this date

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    MSs send spiky letter after Wales’ education reforms questioned by people who helped shape them

    MSs send spiky letter after Wales’ education reforms questioned by people who helped shape them

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    College lecturer caught cheating by giving students higher grades

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    Andy Burnham to be told ‘possibly replace Universal Credit and PIP’ for 1 million claimants

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    Welsh teacher’s inappropriate messages to teenager exposed in deluge of emails

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    New DWP update over ‘toxic’ weedkiller used in school playgrounds, parks and farms

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Looking for a job? Understanding how you make career decisions can help

by BP Author
April 1, 2025
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If you’re getting ready to leave school or university and are trying to figure out your future career, you may well have been given the advice to start with some self-exploration. This means thinking about what you are like as a person and what you want from a job.

After this, you can identify a short list of possible options, research them in depth, and make a rational choice to pursue the one that best meets your needs. Once you have made a decision, then you can start applying for jobs.

But in my personal and professional experience as a career coach and researcher, this traditional approach to career choice is rarely how it works in practice. This is a normative model, meaning it shows us how decisions ought to be made and assumes that we are all completely logical, rational decision-makers.


Quarter life, a series by The Conversation

No one’s 20s and 30s look the same. You might be saving for a mortgage or just struggling to pay rent. You could be swiping dating apps, or trying to understand childcare. No matter your current challenges, our Quarter Life series has articles to share in the group chat, or just to remind you that you’re not alone.

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In practice, we know that people rarely make decisions logically and rationally, particularly when it comes to complex and significant decisions such as choosing a career path.

And while normative models can, in theory, help us to make better decisions, we know that normative models are only useful in practice if they are somewhat aligned with people’s natural instincts.

Figuring it out

I interviewed 40 recent graduates who are currently working. I asked them to think back to a time when they had no clue what they wanted to do. They talked me through how they went from having no idea at all about their future path to their current employment.

The graduates had studied different subjects and were now working in a wide range of positions and industries, but their career decision-making stories followed a surprisingly similar trajectory. Rather than considering what range of jobs might suit them, they started with a single appealing career idea.

Considering one occupation at a time reduces the amount of brain power required: it’s much easier to decide yes or no to a single option than to compare the pros and cons of a handful.

This approach also helps to allay career anxiety, as it allows people to do some fairly in-depth research before they commit. It downplays the significance of the first job they take, so they feel that it doesn’t really matter if they get it wrong and don’t enjoy the job after working there a while.

If this analysis suggested that the job seemed suitable enough, they would next do some in-depth research, often by actually applying for jobs. If not, they would go back and find another occupation to consider.

Women in interview
The application process can provide more information about a career.
Zivica Kerkez/Shutterstock

Through the application process they would learn more about the culture and the people within the sector and they would get some external feedback on whether their skills were a good match for the job (in the form of job offer or a rejection, for example).

Summaya, one of the graduates I spoke to, is now a recruitment consultant. “I studied psychology at university … I knew from the beginning that I didn’t want to go into psychology as a career, but I quite liked the idea of understanding people,” she said.

She explained that she decided to look into careers in HR, “because it’s quite well paid and obviously it’s not really psychology, but there are sort of hints of psychology within it”. Summaya found that she could get a job in recruitment with no need for additional qualifications beyond her degree. She said:

The moment I decided was probably when I applied to my current company, and I had my first interview with them and they explained the job to me. Before that point, I had no idea really … I think, at that moment where I kind of understood, and I was like, oh, I think I’d actually really like doing this job.

Bound by experience

This process – considering one career option at a time and using the application process as a way to find out more – capitalises on a gut instinct to identify one occupation from thousands, but relies on rational logic to make a final choice. The process of introspection takes place within the much easier, bounded context of one particular occupation. This helps make the whole process of choosing a career less demanding.

This approach has a couple of key limitations. First, if you’re young, your available options are constrained by your experiences. While some students might have been introduced to a wide range of career ideas, others, because their life experiences have been more limited, have a much narrower pool of options to choose from.

And while the apply-and-decide approach makes some logical sense, in practice it can lead to graduates devolving the responsibility of their career choice to recruiters.

Understanding this process can help young people make better career choices. It might prompt you to get more experience in the workplace, to broaden your horizons and to develop a realistic idea of different roles. It might help you to take a bit more ownership of the decision. Applying for a job may be a good way to find out more, but leaving the choice in the hands of the recruiters is risky.

We can downplay the significance of a first job. This generation of young people are going to be working for a long time. There’s no harm in trying a few things out before you make a longer-term commitment.



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