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    Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

    Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

    Donald Trump diary reveals exact time he will arrive in Scotland

    Donald Trump diary reveals exact time he will arrive in Scotland

    Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

    Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

    System must work to protect public as report finds chances missed with Southport killer

    System must work to protect public as report finds chances missed with Southport killer

    NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

    NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

    Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

    Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

    Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

    Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

    Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

    Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

    Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

    Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

    How the Scottish MPs voted in the assisted dying debate

    How the Scottish MPs voted in the assisted dying debate

    Former Labour MP calls for party to ditch ‘rigged’ voting system

    Former Labour MP calls for party to ditch ‘rigged’ voting system

    Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

    Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

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    • Business

      Salesforce boss Marc Benioff joins Weev.

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      What is a virtual office and why you need one in Central London – Your Company Formations Ltd

      Inflation rises again to new 40-year high

      Inflation rises again to new 40-year high

      Bank of England hikes interest rates to 1.25%

      Bank of England hikes interest rates to 1.25%

      Hiring activity in Scotland slows amid steep decline in staff availability

      Hiring activity in Scotland slows amid steep decline in staff availability

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

      Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

    • Sports
      Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

      Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

      Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

      Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

      Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

      Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

      Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

      Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

      Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

      Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

      Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

      Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

      Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

      Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

      Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

      Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

      Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

      The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

      The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

      Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

      Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

      I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

      I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

      Trending Tags

      • Technology
        Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

        Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

        Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

        Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

        ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

        ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

        Argos offers free QLED TVs with one simple deal – how to get yours today

        Argos offers free QLED TVs with one simple deal – how to get yours today

        Everyone to get mobile phone alert as sirens sound for 10 seconds

        Everyone to get mobile phone alert as sirens sound for 10 seconds

      • Health
        ‘I used old-fashioned method to lose 4stone after microwave incident’

        ‘I used old-fashioned method to lose 4stone after microwave incident’

        Donald Trump medical condition diagnosed as US President suffers swollen legs

        Donald Trump medical condition diagnosed as US President suffers swollen legs

        Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

        Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

        Scientists just found a sugar switch that ‘protects your brain from Alzheimer’s’

        Scientists just found a sugar switch that ‘protects your brain from Alzheimer’s’

        Brain dead pregnant woman’s family issue update after baby cut from her body

        Brain dead pregnant woman’s family issue update after baby cut from her body

      • Entertainment
        Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

        Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

        Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

        Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

        DWP boss defends welfare reform changes after PIP plans put on hold

        DWP boss defends welfare reform changes after PIP plans put on hold

        People on highest PIP could see payments rise to nearly £800 each month from next April

        People on highest PIP could see payments rise to nearly £800 each month from next April

        Home Bargains’ ‘soft’ £30 coat looks ‘just like’ £175 Dryrobe version

        Home Bargains’ ‘soft’ £30 coat looks ‘just like’ £175 Dryrobe version

      • Life Style
      • Travel
      • Education
        Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

        Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

        Vocational skills to be offered at new secondary school in Swansea

        Vocational skills to be offered at new secondary school in Swansea

        Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

        Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

        Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

        Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

        Pupil referral unit that takes children kicked out of school gets flawless Estyn report

        Pupil referral unit that takes children kicked out of school gets flawless Estyn report

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      • Politics
        Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

        Nicola Sturgeon agrees to TV special as ex-SNP leader to be grilled on ‘striking revelations’ in new book

        Donald Trump diary reveals exact time he will arrive in Scotland

        Donald Trump diary reveals exact time he will arrive in Scotland

        Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

        Scots ‘forced to wait years’ for hernia operations as NHS struggles to meet demand

        System must work to protect public as report finds chances missed with Southport killer

        System must work to protect public as report finds chances missed with Southport killer

        NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

        NHS in Scotland ‘stuck in analogue age’ as health boards shell out millions on pagers

        Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

        Scottish Labour MP to vote against welfare reforms despite Keir Starmer climbdown

        Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

        Buy British buses to save 400 Scottish jobs at Alexander Dennis, says MP

        Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

        Scots fear crime is rising in their local area as SNP Government accused of ‘hollowing out’ police

        Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

        Senior member of Anas Sarwar’s shadow cabinet ‘opposed’ to Labour welfare cuts bill

        How the Scottish MPs voted in the assisted dying debate

        How the Scottish MPs voted in the assisted dying debate

        Former Labour MP calls for party to ditch ‘rigged’ voting system

        Former Labour MP calls for party to ditch ‘rigged’ voting system

        Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

        Labour’s £14bn ‘fixation’ with new nuclear power ‘won’t cut bills or help climate’

        Trending Tags

        • Business

          Salesforce boss Marc Benioff joins Weev.

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          What is a virtual office and why you need one in Central London – Your Company Formations Ltd

          Inflation rises again to new 40-year high

          Inflation rises again to new 40-year high

          Bank of England hikes interest rates to 1.25%

          Bank of England hikes interest rates to 1.25%

          Hiring activity in Scotland slows amid steep decline in staff availability

          Hiring activity in Scotland slows amid steep decline in staff availability

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

          Scottish retail footfall growth ‘worst in UK compared to pre-pandemic’

        • Sports
          Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

          Prince William’s firm five-word statement to Chloe Kelly about Euros goal uncovered by lip reader

          Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

          Kieran Tierney genius exposes ‘sloppy’ Ajax as Celtic earn rival acclaim despite Como Cup hammering

          Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

          Andrej Bacanin makes Celtic transfer intentions clear amid Rangers claim as direct link with Lennon Miller emerges

          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Rangers strongest XI for Panathinaikos as Thelo Aasgaard injury blow opens door for Euro history-maker

          Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

          Celtic could ‘renew interest’ in Evan Ferguson as transfer hijack follows Yamada hint and Ambrosino U turn

          Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

          Exact cost of Rangers injury crisis revealed as payments to crocked stars double that of Celtic

          Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

          Conor Coady in Diogo Jota tribute as old Wolves pal celebrates an ‘incredible person’

          Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

          Brendan Rodgers described me as huge Celtic coup after 24 clubs wanted me – now I have retired aged just 28

          Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

          Ange Postecoglou to LAFC has direct Celtic link as MLS heavy hitters plot ambitious manager move

          The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

          The Rangers transfers Russell Martin needs revealed as AEK set Dessers deadline and Shankland a no-brainer

          Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

          Celtic on brink of four new signings as Benjamin Nygren lands staggering transfer claim and Balikwisha stays cool

          I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

          I see cracks in Celtic with transfer fears over four starters so maybe this Rangers claim is a myth – Hugh Keevins

          Trending Tags

          • Technology
            Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

            Lego Game Boy unveiled with pre-orders now live – but some point out ‘disappointing’ flaw

            Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

            Panasonic dishes out £100 takeaway vouchers and 15% off ‘first class’ OLED TVs

            ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

            ‘Classy’ smartwatch that ‘performs as well as expensive brands’ now £50 in Amazon Prime deal

            Argos offers free QLED TVs with one simple deal – how to get yours today

            Argos offers free QLED TVs with one simple deal – how to get yours today

            Everyone to get mobile phone alert as sirens sound for 10 seconds

            Everyone to get mobile phone alert as sirens sound for 10 seconds

          • Health
            ‘I used old-fashioned method to lose 4stone after microwave incident’

            ‘I used old-fashioned method to lose 4stone after microwave incident’

            Donald Trump medical condition diagnosed as US President suffers swollen legs

            Donald Trump medical condition diagnosed as US President suffers swollen legs

            Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

            Clinical microbiologist issues warning over hidden ‘droppings’ in bed sheets

            Scientists just found a sugar switch that ‘protects your brain from Alzheimer’s’

            Scientists just found a sugar switch that ‘protects your brain from Alzheimer’s’

            Brain dead pregnant woman’s family issue update after baby cut from her body

            Brain dead pregnant woman’s family issue update after baby cut from her body

          • Entertainment
            Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

            Tesco shoppers ‘run’ to stores for ‘gorgeous’ £29.50 cardigan

            Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

            Former DWP employee urges all parents to claim Child Benefit to boost State Pension payments

            DWP boss defends welfare reform changes after PIP plans put on hold

            DWP boss defends welfare reform changes after PIP plans put on hold

            People on highest PIP could see payments rise to nearly £800 each month from next April

            People on highest PIP could see payments rise to nearly £800 each month from next April

            Home Bargains’ ‘soft’ £30 coat looks ‘just like’ £175 Dryrobe version

            Home Bargains’ ‘soft’ £30 coat looks ‘just like’ £175 Dryrobe version

          • Life Style
          • Travel
          • Education
            Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

            Fury as Welsh Government rejects recommended 4.8% pay rise for teachers

            Vocational skills to be offered at new secondary school in Swansea

            Vocational skills to be offered at new secondary school in Swansea

            Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

            Lecturer struck off after falling asleep, playing on his phone and describing students as ‘d*** heads’

            Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

            Teacher who drank alcohol in ‘mini-rave’ lesson and swore at pupils is struck off

            Pupil referral unit that takes children kicked out of school gets flawless Estyn report

            Pupil referral unit that takes children kicked out of school gets flawless Estyn report

          • Real Estate
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          Bristol Press
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          Is Tesla’s sales slump down to Elon Musk?

          by BP Author
          February 11, 2025
          in World
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          Over the past couple of years, the seemingly steady rightward drift of Elon Musk has culminated in actions and statements that have sparked broad controversy. Musk – visionary CEO of Tesla, SpaceX and founder of X Corp – is a man on a mission to get humanity to Mars. He is also the wealthiest person on the planet.

          Most recently, these controversies include his endorsement and support of Germany’s far-right Alternative for Germany (AfD) party, gestures interpreted as a Nazi salute during Donald Trump’s presidential inauguration and accusations of election interference.

          In January, sales of Tesla cars slumped across five European countries – the UK, France, Sweden, Norway and the Netherlands. Sales were down too in California – the US state with the largest car market. And according to at least one survey, Musk and his politics could be a significant part of the problem.

          When CEOs are in the public eye, their personal brands and values, and those of the companies they represent, can be hard to separate. Our research has found that, often, human identity and reputation will influence the CEO’s brand identity and reputation – and vice versa. As a human being, Musk’s personal actions and statements directly affect the companies he represents. His high-profile persona makes it difficult to separate the two.

          This is why Musk’s controversial comments and political endorsements have alienated some Tesla consumers, particularly in progressive markets such as Europe and California. In these places, Tesla has historically been popular with environmentally aware consumers. When the profiles of a CEO and his or her brand are not aligned, it’s a problem that can undermine the brand value of both the CEO and the company.

          Artists, politicians, CEOs and other public figures tend to attract fans whose personal values can at times deviate from those of the figurehead. Where this happens, devoted fans might be left at an impasse on how to respond to these figures or the products of companies or businesses they are associated with.

          A common misconception is that smitten fans are too obsessed to express their distaste. Instead, they are likely to follow blindly and defend the actions of their heroes. Intense actions of “fan armies” on social media platforms have not helped with these assumptions.

          But in fact, our research has shown that devoted fans can be critical. We found they are more likely than less devoted consumers to respond in extreme opposition when they feel betrayed by the behaviour of personalities they identify with or hold in high regard.

          In the case of personalities like Musk, whose companies produce physical products, loyal fans and consumers could respond in a number of ways. A few hardcore Tesla fans and Musk loyalists might dismiss critiques against his behaviour as attacks against free speech or their own beliefs. They are likely to continue buying Teslas regardless – and may even adjust their own beliefs to align with those of their “hero”.

          Out of step

          For other consumers, owning a Tesla may no longer signal purely their beliefs about sustainability. There may be a nod to political or ideological affiliations that do not align with their own.

          Some consumers may want to dissociate with Tesla if Musk’s behaviour is seen as problematic in their social circle. However, as a purchase requiring high involvement and commitment, switching from Tesla to another EV might be difficult. The recent trend of Tesla owners placing apology stickers on their vehicles is a way of negotiating the tension between owning a Tesla and the behaviour of the CEO they do not agree with.

          The stickers provide a means of separating themselves from Musk’s actions while managing the fear of being perceived negatively within their social groups. This is likely to result in a gradual brand erosion rather than an immediate sales drop.

          On the other hand, customers of companies such as craft beer brand BrewDog – a firm that has in the past been accused of fostering a culture of fear – may be more responsive to bad CEO behaviour. They at least can switch to an alternative brand at little cost. (BrewDog, for its part, apologised and said it was “committed to doing better”.)

          And if Remain voters dislike inventor James Dyson’s stance on Brexit, they might be annoyed but still able to justify keeping a mid-value item like a vacuum cleaner (that is used privately in the home after all) until it breaks, perhaps switching for future purchases rather than abandoning outright.

          Consumers can respond in a variety of ways when a figurehead CEO disappoints them. But brands taking blind, uncritical loyalty as a given – even from devoted fans – do so at their peril.



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