On March 12, 2025, Hayati®recently meticulously planned a social media campaign to warm up for the new product Hayati® Pro Max+. Since the beginning of March, several local tech and lifestyle influencers have successively released unboxing videos of the Hayati® mystery box. The moment they lift the lid, anticipation builds. The hashtag #EncounterWithHayati has taken social media by storm, with users speculating: What’s the next big thing from Hayati®?”
Immersive Unboxing: Mystery Meets Anticipation
Under the lenses of these influencers, a blue gift box with a brand logo slowly opens: a custom canvas bag is printed with the logo of Hayati®’s latest product, Hayati® Pro Max+, and there is also a fashionable phone holder. A blue invitation card is particularly eye-catching – besides the slogan “HAYATI PHOTO CHALLENGE” on the card, there are attractive rich gifts printed, hinting at an upcoming “HAYATI Challenge with prizes”. During the unboxing, many influencers appear excited on camera, holding the invitation card and saying, “Can’t wait to join this challenge!”
New Chapter, New Classic: Heritage Meets Innovation
For those who know, the moment you see it—you recognize it instantly. The familiar shape, the signature design. Hayati® Pro Max+ is back, but this time, it’s more than just a return. It’s an evolution, built for you. As a regulation-compliant upgrade of the classic Hayati® Pro Max, the Hayati® Pro Max+ not only continues the classic flavor matrix beloved by consumers but also precisely replicates the rich and mellow taste in users’ memories with an innovative formula that meets TPD standards.
This upgrade focuses on “the sustainability of classic experience”: the transparent atomizer tank design pays tribute to the first-generation product, while the intelligent battery level display and fast charging function enhance user convenience. Like the classic platforms in London’s subway stations that have stood the test of time, the Hayati® Pro Max+ remains a trusted companion for users.
“New Chapter, New Classic” is not only a declaration but also a promise to loyal users -Hayati® maintains the classic core while always keeping up with regulations and user needs. The Hayati® Pro Max+ remains a trusted companion, offering its familiar grip and upgraded battery life. Those initial taste memories are being rewritten in a safer and more compliant way.
Responsibility First: Compliance and Safety
Hayati® has always balanced compliance and user experience, with responsibility as the cornerstone. At the compliance level, it strictly follows the requirements of the UK TPD: offline advertisements are set with the “18+ ONLY” logo and nicotine content warnings, and users are required to pass an age audit to participate in activities. The product packaging is clearly marked with the warning “No sale to minors,” and the age verification norms are implemented at sales terminals.
At the user experience level, Hayati® enables product innovation with scientific research and development: the research and development laboratory established in January 2024 is dedicated to providing safer alternatives for responsible adults, and high-standard automated production lines ensure product safety and consistency.
With Hayati®, you don’t have to choose between innovation and responsibility—you get both. Enjoy the experience, knowing Hayati®’ve got your back.
Event Preview: Official Rules to be Revealed Soon
As the popularity of the unboxing video continues to rise, users’ anticipation for the official launch of the event is also growing. This event aims to convey the brand’s responsible philosophy to adult users through engaging interactions.
Something BIG is coming… Are you ready?
As unboxing videos continue to flood social media, speculation is at an all-time high. What’s behind the #EncounterWithHayati challenge? What are the ‘exclusive surprises’ that everyone’s whispering about?
Stay tuned. The official rules will drop soon. Will you be the first to unlock the mystery?
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YouTube:https://www.youtube.com/@HayatiVapor
TikTok：https://www.tiktok.com/@hayatiglobal
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Footer Disclaimer
Hayati® products are intended for adults aged 18+ and contain nicotine, an addictive substance.
Never share with minors.
